SHOWstudio - Gareth Pugh - Paris Womenswear S/S 11

Just come across SHOWstudio's video for Gareth Pugh's S/S 11 collection. I love this on so many levels, the music, the art direction. The whole video represents what Gareth Pugh is all about, being weird and wonderful. What i like as well is the movement made by the models co-inside with the design of the garment, you have a very elegant dress with soft and slow movements, then a gimp esque garment followed with sharp, quick dance moves. From 9.30 as well i just love the whole look used here, with the movement of the dress, the music, the overlapping of models set a different opacity's. Think it works really well.

Gareth Pugh S/S 2011 Collection - Director: Ruth Hogben from SHOWstudio on Vimeo.